Your Brand Is Power
A brand is truly powerful. When your brand is known and loved by your customers it makes getting the sale measureably easier.
In the digital sense, the benefits of a strong brand are as follows:
- More direct traffic (free)
- More organic traffic (free) as strong brand correlates well with domain authority
- More branded searches (free or low cost)
- Higher conversion rates
- Lower cost per acquisition across all marketing channels
From the prospective of digital commerce, a strong brand means more traffic at a lower cost with higher conversion rates. A company that doesn’t invest in building it’s brand is going to make the future measurably more difficult than if they begin investing in brand building today.
Video is one of the most effective ways of building a brand online. Online video advertising has a lower cost than traditional television advertising with much better targeting options. You can build different videos for different audiences that will increase video watch time and brand engagement.
For select large advertisers we are able to put together post video branding analysis measuring the uplift in purchase intent, brand recall and brand favorability to better measure the effectiveness of your video advertising budget.
Banner & Graphic Distribution
Banners and graphics are a common way to message online. The key to getting attention when they are so many of them is to make them unique and valuable to the user. The second piece is distribution channels. Where are the most effective placements for your message?
Once the creative and distribution channels have been selected, next is to look at targeting options within those channels and to test the effectiveness of all relevant targeting. Sometimes segmenting creative will provide the best results.
Lastly, the measurement and analysis piece needs to be done to improve for the next iteration of brand building.
Blog & Article Distribution
Have you gotten good PR? Has your content team created an awesome piece of content that resonates with your target audience? Build your brand by distributing these pieces of content in a way that maximizes engagement and reach.
Everyone loves when someone writes a favorable article about their product or business, we’ll ensure it gets the maximum reach.
Influencer Marketing is a new way to engage with your target audience. It can work for brand building and direct response. The key is to find the right influencers for your customers and to engage them in a win-win proposal that’s measurable and has a positive ROI.
Some common channels for influencer marketing are Instagram, YouTube, Podcasts, SnapChat & Twitter.